Uber Design-优步设计
Uber's brand redesign system focusing on movement and opportunity, with elements like logo, typography, and color palette.
Score
30
User Rating
3.0
Free/Trial Support
Supported
Starting Price
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Last Updated
Sep 02, 2026
Overview
What is Uber Design-优步设计?
Uber Design is a brand design system developed by Uber to refresh its visual identity, emphasizing movement, accessibility, and global recognition through elements like a wordmark logo, Uber Move typeface, and a black-dominated color palette.
What is Uber Design-优步设计 used for?
Tags
User Groups
Top Features
- Logo with refined kerning and clear space
- Composition system creating subtle U shapes
- Uber Move typeface for readability across languages
- Iconography inspired by global transportation symbols
- Color palette with high contrast for accessibility
- Motion and photography highlighting user journeys
- Illustration and tone of voice guidelines
How to use Uber Design-优步设计?
Apply the design system across Uber's products and marketing materials by following guidelines for logo usage, composition grids, typography, icons, color schemes, motion, photography, and tone of voice to ensure brand consistency.
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Pros & Cons
Pros
- Enhances brand recognition with a wordmark logo
- Improves accessibility with high-contrast colors
- Flexible system adaptable to various applications
- Based on extensive stakeholder feedback and testing
Cons
- Primarily tailored for Uber's specific brand needs
- May require adaptation for other companies
Use Cases
- Refreshing Uber's brand identity across digital and physical touchpoints
- Ensuring consistent design in global marketing campaigns
- Guiding creative teams in product development
Uber Design-优步设计 Pricing
Free Plan
No detailed pricing information available
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